Meet the Jacksons: Seven generations rooted in flavor and family Family Tree Farms is based in Reedley, California, and has been run by the Jackson family for more than seven generations. They’ve worked the same land for decades, but they’ve never been content to do things the way they’ve always been done. While the family’s values have stayed the same, their approach is ever-evolving. They balance tradition with innovation to always raise the bar on quality.
Flavor first: Grown with care, selected for taste The Jacksons are known for growing exceptionally sweet stone fruit and blueberries: peaches, nectarines, pluots, cherries, apricots, and more. What sets them apart is their obsession with flavor. They’ve built a research facility right on the farm to keep pushing their fruit forward—tasting, testing, and refining until they get it just right. Every variety they grow is chosen for one reason: how good it tastes. That same care extends beyond California. To keep the quality consistent year-round, they now grow their signature blueberries in Mexico and Peru, always chasing flavor without cutting corners.
Stronger together: A shared commitment to quality For the Jackson family, growing great fruit is only part of the story. Getting it to the right hands matters just as much. That’s why their relationship with Nathel & Nathel works. They both hold quality to the same high standard. The Jacksons know that when their fruit leaves the farm, it’ll be handled with the same care they put into growing it. That trust didn’t happen overnight. It grew, season after season. It’s a partnership built on trust, shaped by shared values, and strengthened by a common goal: to deliver fruit worth remembering.
